
It wasn’t a fairytale ending. Today marked the 50th anniversary of the Cinderella Classic by the Valley Spokesmen Bicycle Club. It was also the last one as I just found out this morning at registration. Roger and I have worked the Cinderella for about 25 years. We aren’t exactly in the core of VSBC and in fact we rarely join their rides. But when we have we always have had a good time and enjoyed the company. Clearly the club has been planning the end of the venerable century for some time because the next club project was announced today too: a cycling fundraiser next year in conjunction with Habitat for Humanity East Bay to raise money to build low income housing.
But back to the Cinderella. A big storm was threatening to spoil the party. This has happened several times at the Cinderella because it’s an early spring ride, always a bit of a gamble for a club. We got up at 4:30 AM in order to be ready to run a registration table opening at 6. It wasn’t raining while we drove down and the roads got drier the further south we went. Nonetheless we were expecting a small turnout due to the weather forecast and prepared ourselves to be bored and twiddling our thumbs. That didn’t happen: tons of women and girls showed up. There were even two riders who wanted to get registered before 6 AM to head out! As the morning wore on, there was successive pulses of riders showing up making registration hectic. As usual many were clad in colorful tutus and tiaras along with all manner of cycling (and non-cycling) attire. You would never mistake the Cinderella for a race! There was way too much glitter, elaborate headgear, and gaudy accoutrements over their rain jackets and tights. The last hurrah was going out with a bang.
There were over 700 riders preregistered. The day-of-event registration next to us was doing a steady business. That seemed weird because instead of deterring riders the weather seemed to have brought them out to play. We guessed that total registration was probably between 750 to 800. That’s not a bad turnout—for example, the Grizzly Peak Century caps registration at 1,000—but for the Cinderella it was just a sign of the times because less than 20 years ago the registration cap was 2,500. Yea, how the mighty have fallen. It’s all part of a region-wide trend. Other local centuries—the Wine Country, Primavera, Tierra Bella—regularly sold out. Now they have to hawk registration right up the day of event. Given the dire threat of heavy rain, it was comforting to know that there were a lot of women who were going to do the nasty anyway and ride headlong into the storm. Of course we don’t know exactly how many actually showed up because we were just one of several registration tables.
I spoke with Bonnie Powers, one of the founders of the event and who still oversees registration (plus many other tasks), and she said that the event had changed over the years and it wasn’t the same. I inferred she meant that there was less participation, less enthusiasm. Back in the day a women/girl-only century was innovative if not provocative. Now perhaps it’s deemed ho-hum. Or, perhaps successive generations of cyclists don’t get excited about centuries the way their elders did/do. Nonetheless fifty years is a good, long run. The impact of dwindling interest is that Valley Spokemen is no longer garnering the kind of cash to donate to local women’s organizations so the original mission of the ride has been left by the side of the road.
It looks like next year’s fundraiser will be open to women and men. As far as I know that leaves Little Red in Utah as the sole women-only century ride in the US.
Speaking of men, working registration we get a chance to see who’s showing up for these rides. This was the first time we saw men register for the event. I was taken aback—was this someone transgender or had there been a furtive policy change? The event is specifically for women and girls yet I checked in two men. There have probably been men who poached the ride in the past but I had never encountered a man officially registered. I asked Bonnie about this and she was surprised too: the event was still women only. Well, it won’t be an issue ever again!
Occasionally we see Spokers but since the days of Chris LaRussell as president along with uber-Cinderella booster Sharon Lum we rarely see members participate. We did run into an old BAC acquaintance and it was nice to see she’s doing well and still riding her bike. Cathy had told me she was riding but we didn’t see her. She may have checked in at another table but I am guessing that since it’s a long drive from SF to do a ride that was going to get rained on, she decided to sit it out.
A few other observations. We helped a lot of women with putting on the registration wrist band. What we saw was a bazillion Apple watches on wrists. Sure, there were women who didn’t have a wrist watch or maybe it was on their right wrist instead. But the majority of women had watches and the vast majority of them had Apple watches. We saw a total of three Garmin watches, a couple of Fitbit-type wrist bands, and exactly two old-school analog watches. Agewise it was certainly notable how many senior women there were. A lot of them were veterans and had done the Cinderella at least once previously. One woman was sporting about fifteen patches from previous Cinderellas. I’m guessing some of the seniors were encouraged by the club’s Feather Pedals training rides, which seems to be very effective at recruiting and supporting newer riders. Roger thinks it was skewed towards the senior set. But I noticed a variety of ages; there were quite a few mother-daughter teams. The Cinderella allows the minors to ride at no cost if they’re accompanied by an adult. It was especially gratifying to see young women doing the ride: there’s our next generation of cyclists.
Were there racers? In the past it used to be common to see women who clearly had a racing background, either current or former team kit. You can’t tell a lot about a person’s ability by their bike because anyone with enough income can get the latest and greatest. But if you’re sporting team kit you had to be on the team. This year the racers weren’t as evident. The Cinderella is inclusive and clothes snobbery just isn’t a ‘thing’. The bike clothes we saw was modest for the most part; I saw one person with an Assos jacket, two people wearing Rapha, and one in Velocio shorts. That’s it. Riding in SF and Marin I’m struck by the multitude of Rapha bros as well as MAAP and Pas Normal kit. Not at the Cinderella.
Ethnicitywise it was predominantly white. There were some Asians and hardly anyone African-American. Is that a reflection of who’s into cycling, the income needed to cycle, or the local population?
Registration closed at 10 AM and we left. It still wasn’t raining. But by the time we arrived back in Orinda it was raining pretty hard. My guess is that if you finished your ride by 11, you were pretty much safe from getting drenched. But after that it has been periods of very heavy downpours interspersed with lulls and even a bit of sunshine.
I’m sorry to see the Cinderalla go. It’s been a part of Roger’s and my history and I applaud Valley Spokesmen for its long commitment to this ride. Next year’s event is called Cycle of Hope and it’s in May. We’ll likely be involved with that club event but it won’t be the same as the Cinderella: no tutus, tiaras, and wild clothing. The energy has always been special. I’m not sure Prince Charming ever made an appearance though.












